ABOUT US

Paula Jassir is a ready-to-wear brand, we seek to provide a feeling of well-being and empowerment. We care about sustainability, social responsibility and creativity is part of each of our works. We are a modern and aspirational brand, we transmit empowerment, well-being and distinction.

PERPETUAL ESSENCE. INFINITE EVOLVING

"Paula Jassir is the beginning of a dream. I grew up surrounded by denim, fabrics and warehouses and since I was 6 years old I dreamed of creating a brand focused on denim, which is the expertise of the family business."

ABOUT DENIM

The cotton used in the manufacture of most of our denim garments is organically grown, without fertilizers, pesticides and GMO-free.

SHOP OUR DENIM

MORE THAN DENIM

We go beyond the conventional. Each garment is an expression of our deep passion for fashion, experimentation and creativity. We have studied the history of fashion and the key components of innovation to create unique, versatile and timeless pieces. Every detail tells a story and each garment is a masterpiece in itself.

EMBRACING SUSTAINABILITY

We've integrated solar panels into our company’s operations, reflecting our deep commitment to sustainability. At Paula Jassir, we believe in fashion that respects our planet. This green energy initiative is a key part of our mission to create a more eco-friendly future for both our brand and our community. 

For us, sustainability is about shaping a better future. It’s about using resources wisely to meet our present needs, all while safeguarding the well-being of generations to come.

SUPPORTING WOMEN

In our company, we are committed to supporting women, especially those who are the heads of their households. We believe in the importance of providing job opportunities that empower and improve the quality of life for our female team members. Currently, 80% of our workforce is made up of women, who are essential to the success and growth of our organization. Through their talent and dedication, we continue to move towards a more inclusive and equitable future.

NO OVERPRODUCTION, BETTER QUALITY

We believe in a conscious production model: no overproduction, better quality. Each piece is designed with intention, paying close attention to detail and selecting materials that ensure durability and beauty. We don’t believe in fast fashion or producing just for the sake of it. We create in controlled quantities, respecting the natural rhythm of creation and artisanal work. That way, every piece holds value, purpose, and a story to tell — because dressing is also a way of caring for the planet.